The World is Talking (2021)

For signing day, the goal was to shape the watercooler talk that inevitably occurs with recruiting. We know fans talk about stats and roster moves - but we wanted them to talk about stories and to know a player how the player wanted to be known. We also wanted to show the humanity in the player by showing they don't take themselves too seriously the way other programs try to do. To do this we had colorful brainstorm sessions with each recruit and their families. We called it a "writers' room" and made a large storyboard to map the stories of our recruits to the vast Notre Dame community, arguably one of the largest brands in college and professional sports. Head Coach Marcus Freeman's role in the series was to showcase his relatability in the community.

I led our team on this campaign from the ideation process, campaign strategy, and execution.  

Here is what some peers had to say, most of these from non-Notre Dame fans...

Some of our "cast":

Sheamus - WWE (4.7M Followers): https://twitter.com/WWESheamus
Kurt Angle - WWE (1.2M Followers): https://twitter.com/RealKurtAngle
Anna Wolferman (905.3K Followers): https://www.tiktok.com/@anawolfermann
Mike Golic (744.7K Followers): https://twitter.com/golic
Jerome Bettis (277.7K Followers): https://twitter.com/JeromeBettis36
Hannah Storm (222.7K Followers): https://twitter.com/HannahStormESPN
Joe Theismann (150.8K Followers): https://twitter.com/Theismann7
Les Stroud - Survivorman (91.3K Followers): https://twitter.com/reallesstroud
Brady Quinn (64.6K Followers): https://twitter.com/Brady_Quinn
Tim Brown (64.5K Followers): https://twitter.com/81TimBrown
Bennett Jackson (19.5K Followers): https://twitter.com/b_jax2
Jac Collinsworth (16.8K Followers): https://twitter.com/JacCollinsworth
Bearded Blevins (15.8K Followers): https://twitter.com/BeardedBlevins
Ryan Harris (15.7K Followers): https://twitter.com/salaams_from_68
Jerry Tillery (12.4K Followers): https://twitter.com/JerryTillery
Khalid Kareem (10.1K Followers): https://twitter.com/khalid_kareem53
Chris Zorich (3,851 Followers): https://twitter.com/chris_zorich
Steve Beuerlein (3,355 Followers): https://twitter.com/stevebeuerlein
Mike Golic Jr. (225.2K Followers) https://twitter.com/mikegolicjr
Golden Tate (384.1K Followers) https://twitter.com/ShowtimeTate

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