Rally House – Jodain Massad

Rally House (2020)

For the 2020 college football season, we created Rally House, a virtual experience for remote fans. The Rally House online portal launched in September 2020 as a new VIP experience where fans can connect with each other and Notre Dame celebrities through exclusive online watch parties prior to and during each home football game. Rally House participants met celebrities and other Irish fans one-on-one from across the world, watched the live radio booth, engaged in live chats and polls, and received exclusive offers from Notre Dame partners. Fans even celebrated touchdowns from home by doing push-ups, a student-section tradition at Notre Dame stadium. This was a fun spot to market something new, fun, and sometimes hard to explain with words alone. Here is a sample board of reactions and marketing material. Hopin Case Study

With attendance limited to 20% at @NDFootball Stadium, the Fighting Irish have built a digital alternative for supporters looking to create new gameday traditions.https://t.co/zT5KyzjEkr
— Sportico (@Sportico) September 11, 2020

Because of restrictions on crowd size inside Notre Dame Stadium, the university launched The Rally House to help keep @NDFootball fans connected despite the pandemic. @AlliHayesSports tried out the new, virtual viewing experience https://t.co/dCePXbgZ7v
— ABC57 Kickoff (@ABC57Kickoff) October 17, 2020