Irish Rising (2021)

We launched a new multi-year recruiting campaign with this video in 2021. I led the ideation, writing and execution.

Every day, it's the same choice. Continue  the struggle, or find an easy way out. This ain't no walk in the park,  man. There's one standard here. So you gonna stand still? You gonna lay low? I'm gonna tell you what you're gonna do. You're gonna choose to rise every damn day and choose the pain because you know where there's struggle, there's progress.  And that's when it gets you, man. That's when you feel your hair stand up and moments you can't even imagine take your breath away. When you can't even hear the roar of 80,000  because the pounding in the chest inside you.  And you know you're fighting for your brothers, for the legends before you, for the heroes to follow you. You're fighting for the truth for the dream that each one of us is a graduate, a   champion, a force for good. We're not in this for ourselves, man. If there's a burden, we bear it; a risk, we take it. The mission is so damn hard  you think you want to walk away but what though the odds the Irish rise. Rise in the field. Rise in the classroom. Rise in the face of injustice. Let your voice rise, your spirit rise, your power rise. Rise to the stage. Rise to the challenge. Notre Dame was burned to the ground.. leveled..  gone.. and let the world see it rise like no one ever dared to dream, Im telling you, man. For family, for country, for the brotherhood, we rise and don't stop. If the Lord gives us another day that's another day to do more, man, so you tell me, boss. Choice is yours. You gonna rise?
 
 
 

jodainmassad@gmail.com