More Than Ever

To celebrate the return of full capacity venues after the first season of the Covid pandemic, we chose to create a new campaign. One that captured the excitement of togetherness, with the appreciation of moments formerly taken for granted. Combined with an urgency felt in the football program, these ideas culminated in our campaign "More Than Ever".

"The return is here. But this time it’s going to be even sweeter. The return to the game as it was meant to be played. The return to the roar of full crowds. The return to no-apology competition. But there’s more to it than that. We’re not just back. We’re better. The standard is higher. Our bond is stronger. Every moment more powerful. Every rep more meaningful. Every voice more deafening. Now, More Than Ever."

jodainmassad@gmail.com